The Influencer Revolution: How COVID Transformed Social Media
The Influencer Revolution Analyzing the explosive growth of social media influence before, during, and after the COVID-19 pandemic. Pre-Pandemic → COVID-19 Boom → 2025 Future 1. The Pre-Pandemic Era (Before 2020) Before the world locked down, influencer marketing was a steadily growing niche dominated by celebrities and “perfect” aesthetics. Instagram was king, and the focus was on reach rather than deep engagement. The "Macro" Focus In 2018 and 2019, brands poured money into Macro-Influencers (100k+ followers)...